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Supporting ACLU's efforts to preserve democracy and liberty
For over 100 years, the American Civil Liberties Union (ACLU) has been working to preserve the individual rights and liberties that the...
Opalite Media
Oct 17, 2022


Executing Storyboards: On Set with Hopper
In video production and filmmaking (and in life), it’s usually good to have a plan. At Opalite Media, every project we have has a plan,...
Opalite Media
Jul 22, 2021


One Film Shoot, A Dozen Videos: A Case Study
During the pandemic, producing video remotely was an essential way for organizations to deliver messages effectively without involving an...
Opalite Media
Jun 21, 2021


5 Myths of Visual Media Storytelling
A rapidly-changing digital landscape has changed what stories look like and how they’re shared, but the core principles of storytelling...
Opalite Media
Apr 19, 2021


Harvard Medical School Patient Story
Opalite Media recently partnered with Harvard Medical School (HMS) Executive Education to produce digital content highlighting stories of...
Opalite Media
Jan 1, 2021


Our Communities Can’t Wait: A Campaign with United Way
This fall, we partnered with United Way to produce a series of video pieces highlighting the impact of the COVID-19 crisis in...
Opalite Media
Dec 14, 2020


Special Project: Faces of COVID
The magnitude of the COVID-19 pandemic has been difficult to comprehend. How does one begin to process over 200,000 lives lost in the...
Opalite Media
Nov 17, 2020


Messaging and Storytelling for the Climate Crisis in the COVID-19 era
As the world continues to grapple with the devastating consequences of the COVID-19 pandemic, scientists are hoping that we don’t lose...
Ray Ward
Jul 28, 2020


Creating from Afar: Opportunities and Constraints of Video Production during a Pandemic
For several years, digital video has been on pace to make up an overwhelming majority of all global activity online. COVID-19 has...
Opalite Media
May 14, 2020


Trying New Things During COVID-19
Dear Opalite Media Clients & Friends, I hope you all are safe and well during this difficult time. I know many of us are adapting and...
Opalite Media
Apr 10, 2020


Opalite Turns 2!
It’s hard to believe that Opalite is 2 years old!! We’ve officially moved into a new office and fully-operating creative studio in...
Opalite Media
Mar 11, 2020


Thinking Through Feeling: How Emotions Help Us Understand New Things
Have you ever had a brilliant idea for something new and tried to explain it to someone else? Chances are that it was difficult to get...
Opalite Media
Nov 8, 2019


Tech Searches for its Soul: Can Digital Experience Become More Meaningful?
We’re knee-deep in a cultural crossroads surrounding technology. The once-common perception of social media connecting for the better may...
Opalite Media
Sep 5, 2019


Mailchimp Created a Production Studio. Who’s Next?
Mailchimp, the marketing automation platform, recently announced the creation of an in-house production studio and launch of Mailchimp...
Opalite Media
Jul 2, 2019


Tidying Up and Optimizing in the Digital Age
The process of optimization has become pervasive in almost all lines of work. Whatever the goal of your job may be, the higher pursuit at...
Cooper Gould
Apr 9, 2019


Disrupting TV: How Short-form Video is Upending the Entertainment Industry
The Big Three We are on our phones all the time; American adults spending an average of 3 hours and 35 minutes per day on their mobile...
Cooper Gould
Mar 17, 2019


Employees on Camera: Exploring an Overlooked Asset
For many companies, marketing campaigns can be a daunting undertaking. Developing content that resonates with a target audience is no...
Cooper Gould
Jan 16, 2019


The Rise of the Docuseries
If you’ve spent any time browsing through Netflix, Hulu, or any other video streaming platform for any significant amount of time...
Cooper Gould
Dec 11, 2018


Real People Like Real People
Over the past several years, companies are starting to feature, or attempting to feature more “real people” in their video-based...
Cooper Gould
Oct 22, 2018


Ayanna Pressley’s Victory and a New Era of Campaign Media
Ayanna Pressley’s victory over Mike Capuano in the Democratic Primary for Massachusetts’ 7th Congressional District represents yet...
Cooper Gould
Sep 25, 2018
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