Executing Storyboards: On Set with Hopper
In video production and filmmaking (and in life), it’s usually good to have a plan. At Opalite Media, every project we have has a plan,...
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Opalite Media
Jun 21, 2021
One Film Shoot, A Dozen Videos: A Case Study
During the pandemic, producing video remotely was an essential way for organizations to deliver messages effectively without involving an...
Opalite Media
Apr 18, 2021
5 Myths of Visual Media Storytelling
A rapidly-changing digital landscape has changed what stories look like and how they’re shared, but the core principles of storytelling...
Opalite Media
Jan 1, 2021
Harvard Medical School Patient Story
Opalite Media recently partnered with Harvard Medical School (HMS) Executive Education to produce digital content highlighting stories of...
Opalite Media
Dec 14, 2020
Our Communities Can’t Wait: A Campaign with United Way
This fall, we partnered with United Way to produce a series of video pieces highlighting the impact of the COVID-19 crisis in...
Opalite Media
Nov 17, 2020
Special Project: Faces of COVID
The magnitude of the COVID-19 pandemic has been difficult to comprehend. How does one begin to process over 200,000 lives lost in the...
Ray Ward
Jul 27, 2020
Messaging and Storytelling for the Climate Crisis in the COVID-19 era
As the world continues to grapple with the devastating consequences of the COVID-19 pandemic, scientists are hoping that we don’t lose...
Opalite Media
May 13, 2020
Creating from Afar: Opportunities and Constraints of Video Production during a Pandemic
For several years, digital video has been on pace to make up an overwhelming majority of all global activity online. COVID-19 has...
Opalite Media
Apr 9, 2020
Trying New Things During COVID-19
Dear Opalite Media Clients & Friends, I hope you all are safe and well during this difficult time. I know many of us are adapting and...
Opalite Media
Mar 10, 2020
Opalite Turns 2!
It’s hard to believe that Opalite is 2 years old!! We’ve officially moved into a new office and fully-operating creative studio in...
Opalite Media
Nov 8, 2019
Thinking Through Feeling: How Emotions Help Us Understand New Things
Have you ever had a brilliant idea for something new and tried to explain it to someone else? Chances are that it was difficult to get...
Opalite Media
Sep 4, 2019
Tech Searches for its Soul: Can Digital Experience Become More Meaningful?
We’re knee-deep in a cultural crossroads surrounding technology. The once-common perception of social media connecting for the better may...
Opalite Media
Jul 1, 2019
Mailchimp Created a Production Studio. Who’s Next?
Mailchimp, the marketing automation platform, recently announced the creation of an in-house production studio and launch of Mailchimp...
Cooper Gould
Apr 8, 2019
Tidying Up and Optimizing in the Digital Age
The process of optimization has become pervasive in almost all lines of work. Whatever the goal of your job may be, the higher pursuit at...
Cooper Gould
Mar 16, 2019
Disrupting TV: How Short-form Video is Upending the Entertainment Industry
The Big Three We are on our phones all the time; American adults spending an average of 3 hours and 35 minutes per day on their mobile...
Cooper Gould
Jan 16, 2019
Employees on Camera: Exploring an Overlooked Asset
For many companies, marketing campaigns can be a daunting undertaking. Developing content that resonates with a target audience is no...
Cooper Gould
Dec 11, 2018
The Rise of the Docuseries
If you’ve spent any time browsing through Netflix, Hulu, or any other video streaming platform for any significant amount of time...
Cooper Gould
Oct 21, 2018
Real People Like Real People
Over the past several years, companies are starting to feature, or attempting to feature more “real people” in their video-based...
Cooper Gould
Sep 25, 2018
Ayanna Pressley’s Victory and a New Era of Campaign Media
Ayanna Pressley’s victory over Mike Capuano in the Democratic Primary for Massachusetts’ 7th Congressional District represents yet...
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